Email Marketing & Automation
Keep Guests Engaged and Coming Back
Email is one of the most effective marketing tools a restaurant can use — but only when it’s done with the right strategy. Perfectly Salted’s Restaurant Email Marketing services help you stay top-of-mind with your guests, promote events and specials, and drive reservations with automation and smart segmentation.
What’s Included in
Email Marketing Services
Secure the most cost-effective platform - to be paid directly from the restaurant.
Email Strategy & Planning – Campaign calendars designed around your menus, holidays, and events.
Segmentation & Personalization – Target the right messages to the right guests, from regulars to first-time diners.
Automated Campaigns – Set up flows like welcome emails, birthday offers, and post-visit follow-ups to keep guests engaged.
Custom Campaign Design – Branded, mobile-friendly emails that highlight your food, atmosphere, and events.
Performance Tracking – Reporting on opens, clicks, and conversions so you know your ROI.
Integration with Reservations – Connect campaigns to Resy or OpenTable.
Why It Matters
Social media is fleeting, but email lands directly in your guest’s inbox. Restaurants that use strategic, automated email campaigns can build lasting guest loyalty, fill seats on slower nights, and increase repeat visits. Whether you’re announcing a new seasonal menu, hosting a wine dinner, or launching a brunch series, email puts your story front and center.
Who It’s For
Restaurants that want to build a stronger connection with their guest list.
Hospitality groups that need professional, automated campaigns across multiple venues.
Owners looking to increase repeat visits and loyalty.
Results You Can Expect
With strategic, automated email campaigns, you’ll keep guests engaged, turn one-time diners into regulars, and see measurable increases in reservations and revenue.